Virtual Tours - The Modern Approach To Marketing

If pictures speak a thousand words then our virtual tours speak four – 4k resolution
that is!

Only around 3 – 5% of listings in Australia at any time include a virtual tour which we
think is crazy considering the benefits of this technology. Even fewer use the
industry-leading Matterport system to create a ‘digital twin’ which allows a full 360°
perspective of the property, also known as the ‘dollhouse’ view.

Just a few benefits of virtual tours:

  • Recent statistics show that a virtual tour can decrease a listings time on
    market by 31% and help Vendors achieve higher sales prices.
  • Encourages quality enquiries as users can ‘see’ the property and assess
    it’s suitability prior to an inspection.
  • Matterport’s user-friendly platform allows those who may be short of time
    to inspect the property in order to gain an understanding of the layout and
    dimensions; area is measured with 99.8% accuracy.
  • Allows users the opportunity to independently inspect the space at their
    own pace, as many times as they like, from the comfort of their own home or
    office.
  • Promotes honesty and integrity as what you see is what you get. You can
    be sure that if the agency has included a virtual tour for a property, you won’t
    be discovering any negative surprises when you have a physical inspection of
    the property.
  • Ensures quality feedback to a Landlord or Vendor is provided as we are
    typically dealing with parties who are suited the premises.

Modo Property include virtual tours within our free marketing package because we
believe in the importance of quality property presentation and the benefits it provides
our clients. Our marketing and commercial property team have identified the power
of industry-specific evidence which supports the mutual benefit offering virtual tours
has on potential tenants, buyers, landlords and agents alike.

You can view one of our recent virtual tours below.

Marketing
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Virtual Tours - The Modern Approach To Marketing